WIN X WEL Collaboration

 Photo by Erin Pederson

Photo by Erin Pederson

When your talented, successful, beautiful friend comes to you and says "let's collaborate", the obvious answer is "yes" and the most logical thing to do is to get started right away and do everything in your power to make it happen. OR if you are ME, what you do instead is to freak out a little, let the weight of life's problems get you down and work yourself into an anxiety induced frenzy until it's a f*cking miracle that your talented, successful, beautiful friend of yours still wants to work with you. 

 The Cella Top and Ida Pant captured by Erin Pederson

The Cella Top and Ida Pant captured by Erin Pederson

Luckily Madelynn Furlong was that friend that stuck through until the very end, helping to create, and honestly being the backbone necessary for this beautiful collection that needed to come to life.

 The Iris Dress captured by Erin Pederson

The Iris Dress captured by Erin Pederson

Originally inspired by the powerful Georgia O'Keeffe, this collection got it's start from the immaculate taste and androgynous style of the remarkable artist. We wanted to focus on the vintage shapes and curious details of the artist's personal wardrobe, while incorporating the necessary versatility and utilitarian structure that remains so important in modern style. 

 The Jimson top captured by Erin Pederson

The Jimson top captured by Erin Pederson

But of course, as nothing ever goes to plan, what we thought would be a few evenings of sketching bliss with a bit of wine turned into 1 year, 3 moves, 2 states, working long distance and much, much wine.

As our unique and true process took form, so did the collection. We had time to reflect and refine. We grew a little as individuals and so did our ideas. Our original inspiration budded into a thoughtful, intentional collection, melding the styles of both of our personalities. We found ways to play on each other's strengths.

 The Eliot Set captured by Erin Pederson

The Eliot Set captured by Erin Pederson

This true experience culminated into this special, compact collection of 5 pieces. All made from either silk or cotton, each item features buttons, pleats, tucks, pockets and many hidden details that make each garment an experience to own and wear. 

Every garment is made-to-order. Find more information on each piece and shop the collection HERE.

 The Cella Top captured by Erin Pederson

The Cella Top captured by Erin Pederson

erin067-032.jpg

Find more information on each piece and shop the collection HERE.