For the past few months I have been working hard co-planning the second edition of the event The Shoot.
The event is exactly what is sounds like. It's a photoshoot with a hand-full of Twin Cities based designers and creatives. But, instead of having this shoot in private, we open the doors to anyone that wants to come, hang out, and participate in the day.
Because, why the hell not? The idea was born one energetic afternoon with Workerby while expressing the desire to offer a little realism and to simplify the process. An incredible amount of time and energy goes into a photoshoot. Sets are created, outfits are styled and lighting is meticulously positioned. The spaces we work in are typically beautiful, the crew is talented and creative, and the product is looking it's best. Having any kind of a runway show after having a photoshoot feels almost glutenous.
Not only is the event, itself, a fun experience but, the entire process leading up to the event has been extremely valuable. Without a project like The Shoot, working primarily on my own brand, Winsome, can sometimes feel like I'm working with blinders. It is difficult to see beyond my own inspiration, design and brand. The Shoot is unique in that the entire crew works together, meeting several times before the event to develop the concept and plan the day. It's a rare opportunity to create work with other people, bursting that inexplicable personal creative bubble.
Photography will be shot by Lauren Krysti, Art Direction by Judith Marilyn, Styling by Connie Mrotek, videography by Kylee and Christian Creative, and keeping all these people in-line is our event manager Casey Noelle Bahl.
For the second time, each designer will have goods available in The Shop, a small retail space at the event. I love having this available as a way to directly connect with the product seen on set. See a piece get photographed and immediately walk over to try it on. All of our designers are small, independent brands that are not otherwise readily available in other locations. Your ticket purchase gets you $5 off anything in The Shop.
The Coffee Cart Minneapolis is also returning, serving complimentary espresso drinks all day. If you drink coffee anything like the people in my life, your ticket pays for itself. There will also be a couple local food trucks serving food and juice so come hungry.
The Seasons event will be held at Shelter Studios 721 Harding St. NE Minneapolis, April 16th from 11am-4pm
Tickets are $20 in advance and $22 at the door. Get them HERE
Find more Fashion Week MN events HERE