Our 2015 Spring collection came together as a bit of a happy accident. While we typically release product a few items at a time, there are occasions that, well, when it rains it pours. Each idea for a style complimented those already executed. It seemed that with every new addition, the rest had not been complete without it.
Our shoot happened in a very similar, spur of the moment, meant to be, way. With the help of a dear friend and talented stylist, Madelynn Furlong of Wide Eyed Legless, we dreamt up and completed our stark, modernist shoot within 24 hours.
We worked in Madelynn's stylish, sunny studio space in St. Paul, MN. We used a minimal amount of props and kept the shoot quick, happy and relaxed.
Including a random run to CVS for the "we've GOT TO have it" orange lipstick, we had wrapped up the shoot by 2pm in the afternoon.
Extra Credit: What is the Inspiration of the naming convention we used on this line.
Hint: It is not, simply, New York.