Spring 2015 Look Book

Astoria Pullover

Astoria Pullover

Our 2015 Spring collection came together as a bit of a happy accident. While we typically release product a few items at a time, there are occasions that, well, when it rains it pours. Each idea for a style complimented those already executed. It seemed that with every new addition, the rest had not been complete without it. 

Calderon Top

Calderon Top

Ari Vinyl Tank

Ari Vinyl Tank

Our shoot happened in a very similar, spur of the moment, meant to be, way. With the help of a dear friend and talented stylist, Madelynn Furlong of Wide Eyed Legless, we dreamt up and completed our stark, modernist shoot within 24 hours. 

Astoria Pullover

Astoria Pullover

Astoria Pullover

Astoria Pullover

We worked in Madelynn's stylish, sunny studio space in St. Paul, MN. We used a minimal amount of props and kept the shoot quick, happy and relaxed. 

375th Street Y Onesie

375th Street Y Onesie

Including a random run to CVS for the "we've GOT TO have it" orange lipstick, we had wrapped up the shoot by 2pm in the afternoon.

Etheline Top

Etheline Top

Orson Vinyl Tank

Orson Vinyl Tank

Orson Vinyl Tank

Orson Vinyl Tank

30th Avenue Shift

30th Avenue Shift

30th Avenue Shift and The Vinyl Tote

30th Avenue Shift and The Vinyl Tote

Extra Credit: What is the Inspiration of the naming convention we used on this line.

Hint: It is not, simply, New York.