In the world of boutique fashion and brands, we often feel like there's a big gap between a given company and a customer. Winsome wants to create more intimate relationships with our fans and customers, in addition to partnerships with other designers and boutiques that will lead to unexpected and excellent things. The Winsome Mobile Studio will represent ultimate transparency into our clothing design and production practices. It will bring the process of designing small, limited run collections to many cities and towns around North America. The idea was born from the desire for more interaction with Winsome customers than can be had online, and from a yearning for the kind of inspiration that can only come from travel.
Find the campaign HERE
The Airstream itself will consist of a minimal clothing design studio (2 sewing machines, a cutting table, clothing rack, pressing table and storage), as well as a small living space for the designer while on the road (a bed, kitchenette, wet-bath and storage).
While in a location, an assemblage of garments will be designed and produced in the same limited-run that we use in our Minneapolis studio. Materials for the styles will be purchased in or around that location as often as possible, and all production will happen on site. Winsome will then partner with local boutiques and bloggers to host pop-up shops where people can check out the locally made collection, tour the mobile studio, and hang out with yours truly.
This Kickstarter campaign's purposed is to fund the renovation of the Airstream trailer, and to get it road ready as the Winsome Mobile Studio. The trailer is a 31-foot Airstream Sovereign Land Yacht. It has not been updated since it was built in 1975, and will need a lot of work in order to become the Winsome Studio. The trailer will but gutted down to the frame. New insulation will be installed, electrical systems will be replaced and updated, and plumbing will be relocated. From there, new interior walls and laminate floors will be put in, a small wet-bath will be built, a kitchenette will be purchased and added, and room dividers and custom furniture will go in. Finally, the studio's "soul" will be added when we install our industrial sewing machines, tables, storage and notions.